Data, emotions, and the untold story behind India's screen generation.
Before building technology, we listened. In early 2025, SlateMate launched a nationwide survey — reaching over 500 families from metros and tier-2 towns. We wanted to understand not just "how much" children were online, but how they felt about it. What we found wasn't just statistics — it was emotion.
More than 78% of parents admitted feeling anxious about their child's screen time but uncertain about setting boundaries. 63% of children confessed they sometimes felt "empty" or "disconnected" after scrolling social media. Yet, most said they didn't want their phones taken away — they wanted to "use them better."
Even more striking: 52% of parents wished for an AI system that could guide instead of punish — something that could talk to their child when they couldn't. That insight became the emotional foundation of eRaksha.
These numbers reveal more than habits; they reveal a relationship problem between families and technology. The issue isn't the screen — it's the silence that screens create between parent and child. SlateMate's mission is to bridge that silence with understanding, empathy, and intelligent guidance.
The survey helped us personalize eRaksha's features — adding parent-friendly dashboards, emotion-based alerts, and behavior trends mapped to focus cycles. We're turning insights into action — ensuring that every data point leads to a healthier digital habit.
In a world obsessed with algorithms, we're obsessed with understanding humans.